Stories From Sequel

From our own podcasts to interviews across the industry, hear Sequel leaders share ideas, stories, and insights shaping the future of wellness and franchising.

  • Brand

podcast

Sequel Brands CEO Anthony Geisler Sets The Record Straight

Fit For Growth Franchise Podcast

In this inaugural episode of Fit For Growth, host Bob McQuillan sits down with Anthony Geisler, the dynamic founder and CEO of Sequel Brands. Anthony shares his personal journey in the fitness and franchising world, discussing his transition from launching household names like LA Boxing and UFC Gym, to building the powerhouse team behind Sequel Brands.

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Wellness Is the New Wealth: Lindsay Junk on EMS, Franchising, and the Longevity Shift

Free Agent, Meg Schmitz

Think franchising equals full-time hustle? This episode flips that script. Meg sits down with Lindsay Junk, CEO of Body20, to reveal how tech-enabled fitness franchises offer high ROI without high effort.

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Inside the Franchise Playbook: Leadership Lessons for Executives Seeking Freedom

Free Agent, Meg Schmitz

Leaving corporate for business ownership is thrilling—and terrifying. Verdine Baker, a franchise executive who’s guided hundreds of owners, shares what really happens when fear meets opportunity—and how resilience and culture create lasting success.

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Anthony Geisler and Bob McQuillan on Building Sequel—Franchising's Next Major Force

Free Agent, Meg Schmitz

Anthony Geisler, the force behind scaling Club Pilates from 12 to 1,300 units and taking Xponential Fitness public with a multibillion-dollar valuation, is back with a new play: Sequel Brands. Alongside industry veteran Bob McQuillan, he's building a wellness platform featuring Pilates Addiction, iFlex Stretch Studios, Beem Light Sauna, and Body20.

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He Built Club Pilates—Now He’s Back to Disrupt Franchising (Again)

Franchise Unfiltered

What happens when the guy who built Club Pilates, UFC Gym, and a multi-billion dollar franchise empire decides to start over? 👀 Enter Anthony Geisler and Sequel Brands—the “third choice” in franchising. Forget sold-out territories and underfunded startups… this is McDonald’s-level support with ground-floor access.

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Unscripted: Anthony Geisler on His Next Move in Fitness

ATN Podcast

Anthony Geisler joins the ATN podcast to give his thoughts on the trends shaping fitness, while teasing his much-anticipated next venture.